• Gayleen Hodson

How to Create a Content Plan

The best way to create content is to follow a plan. As a business owner, you will no doubt have an abundance of plates that you are constantly spinning. It's challenging and overwhelming to think about content, and often it gets left behind. However, as I discussed in a previous blog, content is so important for staying visible. A plan makes content creation a lot more manageable. Below are my top tips on how to create a content plan.

Where to write your plan

So, you've committed to creating a content plan. Where should you write it? This is completely up to you. You may like to use old fashioned pen and paper, if this is the case, I would suggest printing off a template. If you need one of these for blogs and newsletters, get in touch and I can send you one! Or you may have a diary that is for work and marketing, you can pop it into there.

You could create an excel or a word document. Create a table and for blogs and newsletters, then create a 12 month plan (double up the columns if you would like to write multiple blogs/ newsletters a month.) For social media, you'd need more of a calendar grid or a grid that stretches up to 31 rows for each day of the month.

Another option is to use Trello. This is an incredibly handy planning tool. You can create cards and lists on there to help organise your task list, or as I like to use it, my social media plan. My Trello board has a list for blogs, newsletters and then four extra lists to represent each week of the month. I then create cards for the months on the blogs and newsletters lists, and days Monday- Friday on the social media lists. I can then plan my content using this nifty tool. Deadlines can be set to keep you accountable too.

How often should you write a plan?

Again, this is entirely up to you. For blogs and newsletters, you may like to write a lose 12 month plan. Whereas for social media, a month at a time would work. I would suggest to clients to create a 12 month plan for their social media and newsletters, and to set a day at the end of every month to plan social for the month ahead. This will help to keep the content manageable, and give you less content planning to do each month. So, you can get back to doing what you do best.

However, you may just want to do your blogs and newsletters every month, and look to the month ahead. Again, you could do your social media week by week and plan it every Friday, for example. What I would say when it comes to plans, is that they can and DO change. Things happen in life, and so you have to stay conscious of what is happening in the world around you and if your content is still relevant. Also, as things unfold in the world around you, you may want to do a blog based on a topical subject.

What should you put in the plan?

Set yourself the topics you want to write about each month for your newsletter, or blogs. Then set a brief description of what you'd like to share on your social media each day. When writing a plan, you don't need to go into too much detail, as you will be writing it in full later on.

The main questions to consider when writing your plan is:


Who is the content aimed at? Who is the content about?


What is it you want to say? What is it you want to share- is it a poll, image, blog post, or video?


When is it for? Naturally as you enter your plan this will come apparent... IE Blog on content planning in January


Where will you publish it?


What is the purpose of the content? What is your aim? What call to action will you include?

Need help with planning?

I hope that this blog post has helped give you some tips on how to create a content plan. If you still feel stuck, or need help with creating your own, get in touch today.

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