How to Plan Content for The Year Ahead
It's that time of year when we are usually wrapping up our to-do list. However, it's also a really great time of year to reflect back on your business and what you've achieved this year. Have you reached any milestones? Or have you seen hurdles that you've had to face? Now is a really great time to reflect and then look forward. What does the next year look like for your business? And what content will you need to reflect that? Below we will go through how to plan content for the year ahead.
Firstly, look back on the year you've just had. List the milestones and lessons, both the good and bad. Then take a look at the type of content you released throughout the year, such as your newsletters, blogs and social media. You can check back on the analytics on most of these. Your blog platform should have statistics on how many people read your blogs, you can look through your social media analytics, then on your email marketing platform, you'll be able to see what the bounce rate, clicks and open rate were.
It's really important before you go full throttle ahead with the new content plan and strategy, that you know what you should be doing and what you shouldn't be doing. The best way of learning is to look at actually what worked for you over the last few months and what didn't. So, if you did achieve some milestones and your social media helped you to get there, you should be able to see the types of posts that people really liked by the engagement and reach they had.
By reflecting back and having a look at the analytics and stats that you already have in place, it will allow you to think forward about recreating more of the good stuff and learning lessons from the things that didn't work so well.
2. Looking at New Options
Perhaps there is some online content that you are missing out on? Maybe you don't have a monthly blog on your website? To have a look at the benefits of having a blog head over to my old article here. There are so many different benefits to having a blog, namely that it will help with your SEO ranking, as well as giving your audience invaluable helpful information and entertaining them. You will also be found on Google far easier if you keep up to date with your content. If you don't have a blog, then think about introducing that into your business next year. Set yourself a goal on when you will launch a blog.
What about a newsletter? This is an underrated piece of content that people often forget to have, or just simply feel lost about having one. A lot of my clients have pondered whether they have anything valuable to send to their audience. Newsletters again are really beneficial for your business. You can update people with your news, information, share top tips, blog posts and other articles. The more value you send via a newsletter, the more people will want to keep opening and reading them. This then ends up being really powerful for you so when you have a special deal or an offer going, they are more likely to open it and purchase. If you haven't got a newsletter yet and you're feeling a little lost on it, then send me a message and we can talk about the benefits I think it would have on your business.
What about social media, are there any platforms that you've been too scared to really get stuck into? Of course, there's the main three: Facebook, Instagram and LinkedIn. But there are other platforms out there, such as Pinterest. Or it could be that you haven't even got a profile on the main three. If you'd like to introduce a new profile next year, then start brainstorming about that now.
3. Creating a Content Plan and Plan Content for The Year Ahead
Now that you’ve had time to reflect and to think about what you want to introduce for your business next year, it’s time to make a plan. Use a content planner to plan the next 12 months of blogs and newsletters, focusing on a theme or topic each month. Then set aside time once a month to write your social media plan for the month ahead.
You can then batch write your content on one day of the month, each month. This will make life far easier and simpler for you.
Creating a content plan means that you will no longer be stuck for ideas each month or forgetting to get something out there. It really is a great way of organising your content. Remember, this only has to be a loose plan, as we know, plans can and will change! That’s absolutely fine. But overall, they are a great way of getting ahead.
Are you stuck in a content rut?
As you can see, reflecting, then looking ahead and planning can really take the stress and headache out of content creation.
Does the idea of planning your content sound good, but are you stuck in a content rut? Do you want to find tools and methods to make coming up with content ideas, planning and scheduling easier?
The Content Clinic by Hodson Writing Services can help you. This one-to-one bespoke service over Zoom can help get you out of the rut, leave you with a brain filled with ideas and even better, the knowledge to head in the right direction! Get in touch to find out more.